Greene Concepts Inc. announced that Be Water, its American artesian spring water brand, will soon be available on Amazon, expanding national access to bottled spring water defined by geological origins and responsible source management. The expansion comes as consumers increasingly prioritize transparency about water sources over marketing claims. Be Water originates from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The water rises naturally under artesian pressure and filters slowly through layers of ancient bedrock before reaching the surface, a process that defines its mineral balance and character long before bottling.
"Many bottled waters are engineered after collection," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water is shaped underground. Our role is stewardship — withdrawing only what the aquifer naturally replaces so the source remains viable long into the future." As the water moves through dense bedrock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. Once at the surface, Be Water undergoes only gentle filtration and ozone treatment to ensure purity, with nothing added or removed. This contrasts with much of the bottled water category where products may rely on municipal sources or extensive post-processing.
The company emphasizes long-term aquifer balance, managing withdrawal rates to preserve natural pressure and ecological stability of the underground system. Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full transparency from aquifer to bottle. The premium BPA-free packaging uses a durable 22-gram bottle while maintaining accessible pricing designed for everyday hydration. With availability expanding onto Amazon, the brand aims to provide consumers nationwide access to naturally mineralized American spring water without luxury pricing.
Be Water is currently available through select national retailers including select Walmart locations, Walmart.com, and Camping World, and will be available soon on OneLavi and Amazon, with continued national expansion underway. The company's broader operations include its 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners. This expansion represents a significant development in making responsibly sourced, naturally mineralized water more accessible to consumers who value transparency about the origins and processing of their drinking water.
