About BioHacker.News
A Note from David McInnis
I am a News Marketer. I didn’t build this site just because I like biohacking. I built it because I know Mark Effinger.
In a world full of "gurus" and overnight experts, Mark is the real deal. He is, quite simply, the smartest guy I know when it comes to optimizing human performance. I’ve watched him deconstruct complex biochemistry with the same ease that he dismantles business problems. I’ve seen him turn personal tragedy into a crusade to save brains and change lives.
They call him "Mr. Noots" for a reason. But to me, he’s the friend who taught me that our biology isn’t a destiny—it’s a dashboard. And he knows exactly which dials to turn.
This platform is my tribute to his genius and a gateway for you to access the mind of a master. I have built other news sites that may interest the visitor to this site, including NewsCrafters.com (curate the news that is important to you.), Wellness In Focus and Nutrition In Focus.
The Catalyst: Turning Pain into Power
Mark’s journey into the depths of neuroscience didn’t begin in a sterile classroom; it began in the trenches of real life.
A serial entrepreneur, former bodybuilder, and Air Force veteran, Mark was always obsessed with high performance. But his life changed forever when he lost his former wife to a painkiller overdose. It was a tragic wake-up call to the failures of the traditional pharmaceutical model: a system that often masks pain rather than curing it, and creates addiction rather than optimization.
Grieving and battling his own severe health issues—including excruciating nerve pain and hormonal crashes—Mark made a radical decision. He wouldn’t just "manage" his health. He would engineer it.
He retreated from the world, turning his home into a lab. He dove into biochemistry, endocrinology, and neuroscience. He didn’t want to be "normal." He wanted to go from Sick to Superhuman.
Enter Mr. Noots
Mark began experimenting with nootropics (brain-boosting compounds) before most people knew the word existed. He wasn't satisfied with the weak, off-the-shelf supplements available at the local health store. He needed something stronger. Something personalized. Something that felt like the movie Limitless.
Through years of trial, error, and bio-assaying thousands of ingredients, Mark cracked the code. He developed Nootopia (formerly WebNutrients), a suite of high-performance experiential nutritional supplements designed to:
-
Hyper-accelerate focus without the jitters.
-
Rebuild neural pathways damaged by stress and aging.
-
Unlock flow states on command.
His flagship formulations, like the legendary "Limitless NZT-48," became the secret weapon for Silicon Valley CEOs, pro athletes, and top-tier entrepreneurs. He wasn't just guessing; he was using data to build better brains.
Biohacking with a Soul
Mark believes that you cannot optimize the brain if you ignore the spirit. His approach to biohacking is holistic. It’s not just about taking a pill to work harder; it’s about optimizing your neurochemistry so you can show up fully for the people you love. It’s about having the energy to play with your kids, the clarity to solve the world's big problems, and the resilience to weather any storm.
He combines the precision of a software engineer with the curiosity of a philosopher. He is a seeker, a doer, and a dad who believes that your potential is only limited by your chemistry—and chemistry can be changed.
Ready to Upgrade Your Avatar?
You’ve found this page because you’re looking for an edge. You’re looking for clarity. You’re looking for the version of yourself that you know is possible.
You’re in the right place.
Welcome to the world of Mark Effinger. Welcome to the next level of you.