American Rebel Holdings, Inc. has announced a strategic distribution agreement with Tri-Eagle Sales that will expand the company's American Rebel Light Beer across North and North Central Florida. The partnership covers a 16-county territory including Gainesville, Tallahassee, Ocala and surrounding markets, building on existing momentum in the state. This distribution expansion represents a significant step in the company's strategy to establish a national presence for its patriotic lifestyle brand.
The agreement is designed to accelerate retail velocity, support chain placements and expand on-premise activations in 2026. Tri-Eagle Sales will provide comprehensive coverage across the territory, managing logistics, cold-box execution and event-level activation. This includes activations at Gainesville Raceway where American Rebel Light Beer will serve as the Official Beer. The partnership with Tri-Eagle Sales provides American Rebel Holdings with established distribution infrastructure and market expertise in key Florida markets.
American Rebel Holdings describes itself as America's Patriotic Brand and has evolved from a manufacturer of branded safes and personal security products into a diversified patriotic lifestyle company. The company now offers products across multiple categories including safes, concealed carry products, apparel, accessories, and beverages. The introduction of American Rebel Light Beer represents a key component of the company's distribution-first growth strategy across the United States.
The company positions American Rebel Light Beer as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer" and is leveraging its brand position to build a scalable national platform across multiple consumer categories. More information about the company can be found at www.americanrebel.com and www.americanrebelbeer.com.
The focus on both retail and on-premise activations, including event sponsorships like the Gainesville Raceway partnership, demonstrates a multi-channel approach to brand building and market penetration. This strategic move allows American Rebel Holdings to leverage Tri-Eagle Sales' established network while maintaining the brand's patriotic positioning across multiple consumer touchpoints. The announcement was made through InvestorWire, a specialized communications platform that provides wire-grade press release syndication services. Additional information about InvestorWire is available at https://www.InvestorWire.com.
