The corporate name and ticker symbol changes for Havana Roasters Coffee Companies Inc. have been approved by FINRA, with the company's common stock beginning to trade under its new name effective January 29, 2026. This rebranding reflects the company's completed change in control and strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., the exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property. With regulatory approvals finalized, the company now moves forward under a unified corporate identity aligned with its long-term growth strategy.
The company has been operating as HRC Coffee Roasters LLC on a DBA basis since May 2023, and this transition completes its shift into a multi-channel premium coffee and hospitality company with expanding operations. More information about the company's structure and strategy is available at thehrccompanies.com. Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC now controls the commercialization pathway for all Havana Roasters Coffee-branded products and services.
The company is building a diversified revenue model across multiple channels including wholesale distribution of packaged coffee and related CPG products, company-operated retail locations in targeted metropolitan areas, franchise development for cafes and kiosks, branded food and beverage programs supporting retail and hospitality operations, ready-to-drink product development, roasting and co-packing services, and mobile hospitality platforms including coffee trucks and catering. This multi-channel structure provides multiple points of entry for growth and traction, which is particularly important for companies developing early-stage consumer brands.
While the company is in a growth and build-out phase, management has focused heavily on executing foundational initiatives designed to support scalable operations in 2026 and beyond. Recent operational highlights include expanded roasting and production capabilities, advanced development of the company's franchise model, added wholesale accounts and expanded regional distribution activities, progressed build-outs for initial branded retail locations, and advanced RTD formulation and production planning. Near-term catalysts expected to drive increased visibility for the Havana Roasters Coffee™ brand include the opening of initial retail locations, release of an updated e-commerce and subscription platform, introduction of franchise offerings, expansion of hospitality operations including mobile units, and milestones tied to RTD pilot production and launch preparation.
These initiatives are expected to position the company for significant revenue growth in 2026. Gabriel Martinez, Chairman and CEO, stated that completing the rebrand to Havana Roasters Coffee Companies Inc. and trading under the branded name represents a major step in aligning the company's public identity with the business being actively built. He emphasized that with regulatory approvals finalized, the company is now positioned to convert its initiatives into commercial growth. The company believes Havana Roasters Coffee™ has a unique positioning within the premium coffee market, and its expanding platform creates multiple opportunities to build long-term value for shareholders. Existing shareholders do not need to take any action regarding the name or symbol change, as all shareholdings will be automatically updated by VStock Transfer, LLC, the company's transfer agent. The company's trading symbol will bear the designation OTC: NAFSD for a period of twenty trading days before adopting its permanently approved symbol OTC: THRC. The original release containing this information can be viewed on www.newmediawire.com.
