The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, is supporting student-athletes and fans at the GHSA Basketball State Championships in Macon, Georgia. Throughout the championship weekend from March 11 to 14, the organization is distributing nutrient-rich real dairy milk to athletes following each game and providing branded giveaways to attendees at the Macon Centreplex. As part of its Milk's Got Game® initiative, The Dairy Alliance focuses on athlete recovery by offering real dairy milk after competition. The organization emphasizes that real dairy milk provides a natural combination of high-quality protein, carbohydrates, and electrolytes that help athletes refuel, rebuild muscle, and rehydrate following intense physical activity.
High-level performance requires proper nutrition and recovery, said Joanne Engelhardt-Risko, Chief Marketing Officer at The Dairy Alliance. Real dairy milk provides athletes with complete, high-quality protein along with natural electrolytes and carbohydrates that support strength, endurance, and recovery. We're proud to support these student-athletes as they compete at the highest level and celebrate the Georgia dairy farm families who help fuel their success. Mayfield Dairy is supplying milk for the championships, ensuring student-athletes have immediate access to real dairy milk after their games. In addition to supporting athletes, The Dairy Alliance is engaging with fans and families throughout the championship weekend by distributing branded items and sharing information about the nutritional benefits of real dairy milk.
The GHSA is proud to continue its partnership with The Dairy Alliance in support of student-athletes across Georgia, said Jorge Cimadevilla, GHSA Partnerships General Manager. Their presence at the GHSA Basketball Championships—including distributing milk to student-athletes and engaging with fans—demonstrates their ongoing commitment to promoting proper nutrition and supporting school communities. Partnerships like this help advance our mission of fostering healthy, competitive, and well-rounded athletic programs, and we're excited to see the continued impact across our schools. Through partnerships like the GHSA Basketball State Championships, The Dairy Alliance continues its mission to support youth athletics and active communities across the Southeast.
The organization connects dairy farm families with student-athletes, schools, and fans while highlighting how real dairy milk supports performance both on and off the court. To learn more about The Dairy Alliance, visit https://thedairyalliance.com for additional information about their programs and initiatives.
