For more than three decades, Mitch Gould has guided international health and wellness brands into the competitive U.S. retail market through his company Nutritional Products International (NPI). Gould's Evolution of Distribution model serves as a turnkey platform that offers global manufacturers a streamlined pathway to American consumers. Many companies with excellent products struggle when attempting to launch in the United States because they approach the market as an extension of their home country rather than recognizing its unique consumer mindset, regulatory landscape, and retail culture. NPI exists specifically to provide brands with a roadmap through these challenges.
The Evolution of Distribution consolidates critical market entry components under one roof, beginning with regulatory expertise provided by an FDA-experienced food scientist who guides brands through compliance requirements. Logistics professionals manage shipping, customs clearance, and warehousing to ensure products reach the U.S. market without unnecessary delays. NPI's sales team leverages decades of relationships across the retail spectrum to connect brands with major retailers including Walmart, Costco, Target, CVS, and Walgreens. Through its sister company InHealth Media, NPI offers specialized health and wellness marketing campaigns that generate both consumer awareness and retailer buy-in.
Gould's extensive career has taken him inside the national headquarters of nearly every major U.S. retailer, and he played a pivotal role in helping launch Amazon's health and wellness category in the early 2000s, securing placement for more than 150 brands during the category's formative years. The Evolution of Distribution platform addresses what international brands need most according to Gould: speed to market and cost-effectiveness. This one-stop solution is built on decades of real-world experience navigating the complexities of American retail distribution. Nutritional Products International continues to refine this model to help both international and domestic manufacturers overcome the barriers to successful product launches in the United States through comprehensive support for FDA compliance, logistics management, sales channel development, and targeted marketing initiatives.
