Nutritional Products International (NPI), under the leadership of founder and CEO Mitch Gould, provides international health and wellness brands with a comprehensive strategy for establishing a presence in the United States. With over 35 years of retail distribution and marketing expertise, Gould has developed a proprietary approach that addresses the complexities of the American market. This model, known as the "Evolution of Distribution," integrates import, distribution, and promotion into a single streamlined platform, offering both foreign and domestic brands an efficient solution for scaling operations.
The company specializes in nutraceuticals, dietary supplements, functional beverages, and skin-care products, guiding manufacturers through all stages of U.S. launch and expansion. NPI's approach ensures products reach major retail decision-makers directly, including those at Walmart, Target, GNC, CVS, Walgreens, Vitamin Shoppe, Costco, and Whole Foods. This direct access to retail leadership represents a significant advantage for brands competing in the crowded health and wellness space, where shelf placement and retailer relationships often determine market success.
Complementing NPI's distribution expertise, Gould's sister company InHealth Media (IHM) provides cost-effective public relations and media services across sports, wellness, beauty, nutrition, and personal care industries. This ensures client products achieve broad visibility across key retail channels and consumer audiences. The combined approach addresses both the logistical challenges of distribution and the marketing requirements necessary for consumer adoption and brand recognition, creating a holistic market entry strategy that few competitors can match.
Gould's work alongside household names from sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, Roberto Clemente Jr., and Wayne Gretzky, has provided NPI and IHM with a unique ability to blend star power with strategic market entry. This combination has proven effective in creating brand credibility and accelerating consumer adoption in a marketplace where established trust often determines purchasing decisions. The integration of celebrity endorsement with systematic distribution creates a powerful formula for market penetration that resonates with American consumers.
As the U.S. health and wellness market continues to grow more competitive, the integrated services offered by Nutritional Products International and InHealth Media provide international brands with a proven pathway to success. The companies' extensive experience and established retail relationships offer manufacturers a strategic advantage in navigating the complexities of American consumer markets while minimizing the risks typically associated with international expansion. For global brands seeking to enter or expand within the United States, this comprehensive approach represents a significant opportunity to overcome common barriers to market entry and establish sustainable retail presence.
