True Nutrition Technology (TNT), a leading German sports nutrition brand, announced its premium line of evidence-based supplements will soon be available to U.S. consumers on Amazon. This expansion marks a significant milestone as the company moves beyond European markets to reach American athletes and health-conscious individuals. Founded by former professional athletes Michael Weigl and Markus Himmelstoss, TNT has built its reputation on formulating products that meet high standards of safety, efficacy, and transparency. Michael Weigl, CEO and co-founder, stated the company only brings products to market that it can fully stand behind, with every ingredient, label, and test reflecting their belief that supplements should deliver exactly what they promise.
All TNT products are manufactured and packaged in Germany under HACCP, IFS, and TÜVNORD quality standards and undergo independent laboratory testing for purity, nutritional accuracy, and microbiological safety. The company makes certificates verifying these analyses publicly available, reinforcing its commitment to complete transparency in an industry where quality standards can vary widely. This approach addresses growing consumer demand for trustworthy supplement options, particularly in the U.S. market where concerns about product quality and labeling accuracy have been raised in recent years.
The company's product lineup includes several performance-driven innovations now accessible to U.S. consumers. These include Creatine Monohydrate Creapure®, widely regarded as the world's purest creatine; Micronutrients, a multivitamin powder combining 24 essential vitamins and minerals with natural boosters like green tea extract, spirulina, and CoQ10; and Vegan Basics, a comprehensive vegan supplement that includes creatine for energy support. Co-founder Markus Himmelstoss described bringing TNT to Amazon as an exciting milestone in their journey to introduce German-crafted supplements to a broader audience, aiming for every customer to experience the difference that proven quality and honest formulation can make.
The expansion comes at a time when American consumers are increasingly seeking transparent, scientifically-backed supplement options. TNT's entry into the U.S. market through Amazon's extensive distribution network will provide American consumers with access to German-engineered nutritional products that have been trusted by more than 400,000 customers across Europe since the company's founding in 2012. This move represents not just a business expansion but a potential shift in market dynamics, introducing European quality benchmarks to the competitive U.S. supplement industry where consumers often face challenges in verifying product claims and sourcing.
