ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The company's CEO, Larry Mills, is set to introduce the ORGANA brand and its expanding wellness portfolio to buyers from major health, specialty, food, drug, and mass retail channels. The event provides a platform for scheduled meetings focused on product discovery and new retail opportunities.
Among the products ORGANA will highlight is its new ORGANA Mineral Shots, presented in a colorful point-of-purchase display designed to offer retailers a convenient way to merchandise the individual bottles. The display is intended to enhance visibility and simplify consumer discovery, aligning with the company's retail-focused approach. Mills expressed enthusiasm about the opportunity to engage with buyers and demonstrate what sets ORGANA apart. "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers," he said.
The Mineral Shots format extends ORGANA's long-standing emphasis on plant-derived mineral nutrition into a convenient individual serving. The packaging prominently identifies the product as all-natural and caffeine-free, catering to consumers seeking mineral nutrition without stimulants. The countertop display is designed to be visually appealing and easy to merchandise, providing a simple introduction for retailers while making the product highly visible to shoppers.
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, and magnesium creams. The company's participation at ECRM comes as it continues to pursue broader U.S. distribution and build awareness among consumers and retailers. Consumers can explore ORGANA products through the company's Amazon storefront and on OneLavi.com, with more information available at organa.net.
Mills highlighted the growing interest in natural wellness and the need for products that stand out in retail environments. "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores," he said. "We're excited to bring the ORGANA story to ECRM and explore where we can go next." This strategic move underscores ORGANA's commitment to expanding its presence in the competitive wellness market, offering retailers a product that meets consumer demand for convenient, natural, and caffeine-free mineral supplementation.
