FastBlast, a wellness brand focused on organic, whole-food nutrition, announced its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event is designed to connect brands with buyers from major health, specialty, and food, drug, and mass retailers, providing an opportunity for FastBlast to expand its distribution across the United States.
Founder William King will attend the session to introduce retailers to FastBlast's approach to making nutrient-dense nutrition more convenient. "ECRM gives us an opportunity to share the FastBlast story directly with retailers and show them how our products fit into the way consumers are approaching nutrition today," said King. "People want better ingredients, but they also want convenience. We developed FastBlast around the idea that those two things shouldn't have to compete."
The company will highlight two products: the FastBlast Banana-Berry Smoothie and FastBlast Daily Essentials. The Banana-Berry Smoothie is an organic, vegan smoothie made with real fruits, vegetables, and superfoods, with no added sugar. It comes in a portable 3.5 oz (99g) pouch, providing a balanced mix of protein, carbohydrates, healthy fats, and fiber in a ready-to-eat format. Designed for busy lifestyles, it can be used as a snack, light meal replacement, or convenient nutrition option for those practicing intermittent fasting. Its shelf-stable pouch makes it easy to carry to work, while traveling, or during outdoor activities.
FastBlast Daily Essentials takes a different approach, combining 30 superfood ingredients and vegetables with fermented nutrients to offer a convenient daily nutritional foundation using whole foods. Fermented nutrients are a cornerstone of FastBlast's philosophy, reflecting King's interest in nutrition, digestion, and dietary patterns observed in populations known for longevity.
The company's participation at ECRM comes as it works to broaden its retail footprint. The Banana-Berry Smoothie has already expanded its U.S. online availability and can be purchased through both Amazon and Walmart.com. King sees the ECRM session as an opportunity to build on that momentum and introduce the broader FastBlast story to retail decision-makers.
"We've created products for people who want to make better nutritional choices but need those choices to work with real life," King said. "As we expand FastBlast, we're looking for retail relationships that can help us make that approach accessible to more consumers."
The 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session will be held September 14-17 in Palm Beach Gardens, Florida. FastBlast's participation underscores the growing demand for convenient, whole-food nutrition options in the U.S. market.
