Australian plant-based nutrition company Green Choice Proteins has announced that its Australian-made plant protein products will soon be available on Amazon, marking a significant step in its U.S. expansion strategy. The move follows the company's initial U.S. entry through OneLavi, and together, these platforms will give American consumers broader access to the brand's clean-label plant nutrition products.
Puneet Chawla, founder of Green Choice Proteins, emphasized the importance of Amazon in reaching a wider audience. "Expanding to Amazon is an exciting next step for Green Choice Proteins as we introduce our products to American consumers," he said. "Amazon gives consumers across the country a convenient way to discover new brands, and we look forward to making our Australian-made plant nutrition products available to a much broader U.S. audience."
Founded in Victoria, Australia, Green Choice Proteins develops plant-based nutrition products with a focus on clean-label formulations, ingredient transparency, enjoyable flavor, and everyday usability. The products are manufactured in Victoria and feature Australian-grown pulses, underscoring the company's commitment to quality sourcing and support for Australia's growing plant protein industry. The formulations go beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
Three core flavors will be introduced on Amazon: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each product delivers approximately 35 grams of plant protein per serving, made with Australian-grown pea and faba, and includes omega-3 from linseed. All are free from artificial colors, flavors, and fillers, and are designed to offer indulgent taste without compromising on clean-label nutrition.
The Amazon launch is part of a broader U.S. growth strategy for Green Choice Proteins. In addition to its upcoming availability through OneLavi and Amazon, the company is preparing to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida. This session will bring the company together with major health, specialty, food, drug, and mass retail buyers as it explores additional opportunities to expand its U.S. retail presence.
"Our U.S. expansion is about building the brand step by step and making Green Choice Proteins increasingly accessible to American consumers," added Chawla. "OneLavi and Amazon are important parts of that strategy, and our participation at ECRM gives us another opportunity to introduce the brand and our products as we explore additional retail relationships."
Green Choice Proteins was founded on the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company emphasizes transparency throughout its formulations and manufactures its products in Victoria, Australia. Sustainability and responsible sourcing are also central to the company's philosophy, with a focus on sourcing premium Australian-grown pulses and supporting the growth of Australia's plant protein industry.
The upcoming Amazon launch represents another milestone in what the company expects to be a continuing U.S. expansion, with additional retail opportunities anticipated as Green Choice Proteins introduces its Australian approach to plant-based nutrition to more American consumers. For more information, visit Green Choice Proteins.
