Australian Plant Nutrition Brand Green Choice Proteins to Showcase at ECRM for US Retail Expansion

Green Choice Proteins, an Australian plant-based nutrition company, will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session to explore U.S. retail opportunities, highlighting its clean-label products made with Australian-grown pea and faba proteins.

BioHacker.News Staff
Business
Australian Plant Nutrition Brand Green Choice Proteins to Showcase at ECRM for US Retail Expansion

Green Choice Proteins, an Australian plant-based nutrition company, has announced its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event is a key gathering for health, specialty, food, drug, and mass retail buyers, providing a platform for emerging and established brands to expand their U.S. presence. Green Choice Proteins will introduce its Australian-made plant nutrition products and discuss potential retail distribution opportunities in the United States.

Founded in Victoria, Australia, Green Choice Proteins develops clean-label plant nutrition products using Australian-grown pea and faba proteins. The company emphasizes ingredient transparency, everyday usability, and formulations designed for modern lifestyles. Its product lineup includes Chocolate Flavored Protein Powder (35.3g plant protein per serving), Vanilla Flavored Protein Powder (34.9g), and Salted Caramel Flavored Protein Powder (34.9g), all featuring plant proteins from Australian-grown pulses, omega-3 from linseed, and no artificial colors, flavors, or fillers.

“Our participation in ECRM represents an exciting opportunity to introduce Green Choice Proteins to leading U.S. retailers,” said Puneet Chawla, Founder of Green Choice Proteins. “American consumers are increasingly looking for clean-label nutrition products that combine quality ingredients, great taste, and transparency. We look forward to sharing our philosophy and discussing how our Australian-made products can meet those evolving expectations.”

The company’s participation reflects a broader strategy to build relationships with U.S. retailers as demand grows for premium plant-based nutrition products with clean-label ingredients and transparent sourcing. Green Choice Proteins says its products are manufactured in Victoria, Australia, with a focus on formulation integrity, responsible sourcing, and sustainability. The company’s approach centers on creating plant-based nutrition products that consumers can easily incorporate into daily routines, such as smoothies, breakfast recipes, or baking.

“We believe Australian-made plant nutrition offers a compelling opportunity for U.S. retailers seeking differentiated products for today’s wellness-focused consumers,” added Chawla. “ECRM provides an outstanding environment for meaningful conversations with retail buyers, and we’re excited to introduce Green Choice Proteins to the U.S. market.”

For more information, visit Green Choice Proteins.

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