Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products will soon be available on OneLavi, marking its first official entry into the United States market. This launch is a key milestone in the company's broader U.S. retail expansion strategy, providing American consumers with their first opportunity to purchase the brand's Australian-made plant nutrition products.
The initial OneLavi lineup will feature three flavored protein powders: Chocolate, Vanilla, and Salted Caramel. Each product offers approximately 35 grams of plant protein per serving, made from Australian-grown peas and faba beans. The formulations include omega-3 from linseed, and are free from artificial colors, flavors, and fillers. The company emphasizes clean-label nutrition and sustainability, sourcing premium Australian-grown pulses and manufacturing in Victoria, Australia.
Puneet Chawla, Founder of Green Choice Proteins, expressed enthusiasm about the U.S. debut: "We're excited to make our official debut in the United States through OneLavi. This is an important milestone for our company and the beginning of our long-term commitment to serving American consumers with Australian-made plant nutrition products built around quality ingredients, great taste, and everyday usability."
In addition to the OneLavi launch, Green Choice Proteins will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. This event will allow the company to introduce its brand to major health, specialty, food, drug, and mass retail buyers, furthering its U.S. retail expansion strategy.
The move comes as consumer interest in ingredient transparency, clean-label nutrition, and plant-based lifestyles continues to grow in the United States. Green Choice Proteins believes this trend creates opportunities for premium Australian-made nutrition brands. The company plans to pursue additional retail opportunities following its OneLavi debut, aiming to expand availability through multiple channels.
For more information, visit Green Choice Proteins.
