Greene Concepts Inc. announced that its Be Water brand, sourced from the Blue Ridge Mountains of North Carolina, is now available for purchase on OneLavi.com. This expansion adds to existing retail availability through select Walmart locations, Walmart.com, and Camping World, broadening consumer access across multiple purchasing channels. The company emphasizes that expanding availability remains secondary to protecting the water source. "Our goal is to grow responsibly while maintaining the natural balance that defines the water itself," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc.
The water originates from spring and artesian wells drawing from a naturally replenished aquifer beneath the Blue Ridge Mountains and is bottled at the source in Marion, North Carolina. Unlike much of the bottled water category where water undergoes heavy processing, Be Water begins with geology. Rainfall infiltrates soil before entering fractures within crystalline bedrock formed over one billion years ago. As water travels slowly through these narrow fractures, rock surfaces trap particles while natural ion exchange stabilizes pH and introduces minerals including calcium, magnesium, and silica. The antiquity of the bedrock limits dissolution of unwanted elements and produces a consistent mineral profile.
Long underground residence time allows natural purification to occur before water reaches the well, meaning treatment focuses on preservation rather than reconstruction. The company manages withdrawal levels to preserve natural pressure and long-term ecological balance of the aquifer system. Be Water is bottled at Greene Concepts' owned and operated 60,000-square-foot facility in Marion, providing transparency from aquifer to bottle. The brand is defined as American spring water sourced from spring and artesian well systems, naturally filtered through ancient Blue Ridge bedrock. It contains naturally occurring minerals with nothing added back, features responsible aquifer stewardship withdrawing only replenishable volumes, and is made in the USA with premium BPA-free packaging at accessible pricing designed for everyday hydration.
The addition of OneLavi.com complements existing retail availability while supporting a broader distribution strategy designed to balance accessibility with sustainable source management. With additional retail and e-commerce expansion underway, the company continues to develop its distribution network while maintaining focus on source stewardship.
