The Dairy Alliance has launched the 'Milk's Got Game: GA vs. TN' sweepstakes, offering football fans an opportunity to win tickets to the University of Georgia versus University of Tennessee game and autographed footballs while promoting the nutritional benefits of dairy for athletes. The sweepstakes runs through September 7, 2025, with two grand prize winners receiving pairs of tickets to the September 13 game at Neyland Stadium in Knoxville, Tennessee, valued at $744 each. Two additional winners will receive autographed footballs—one signed by University of Georgia player Gunner Stockton valued at $169 and another signed by University of Tennessee player Jake Merklinger valued at $75.
The initiative aims to connect football enthusiasm with dairy's role in athletic performance, as explained by Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance. 'Football demands strength, stamina, and recovery, and dairy milk fuels these athletes at every step,' Engelhardt-Risko stated. 'From morning workouts to late-night practices, milk provides the high-quality protein, natural electrolytes, and essential nutrients that help players perform at their best.' The campaign underscores how dairy supports athletic achievement both on and off the field.
Participants can enter by following @thedairyalliance on Instagram, engaging with the designated sweepstakes post, and submitting an entry form via direct message. Alternative entry is available by mailing a postcard to The Dairy Alliance's Atlanta address. Entrants must be at least 18 years old and located in the United States or its territories, with winners notified by email on September 9, 2025. For complete sweepstakes rules and entry details, visit https://thedairyalliance.com/official-sweepstakes-rules.
This initiative matters because it represents a strategic marketing approach that leverages regional sports rivalries to promote nutritional education. By connecting with passionate football fans through valuable prizes, The Dairy Alliance creates engagement opportunities that extend beyond traditional advertising. The campaign's timing during football season capitalizes on heightened interest in athletic performance and nutrition. The emphasis on dairy's specific benefits for athletes—particularly protein for muscle recovery and electrolytes for hydration—positions milk as a relevant sports nutrition choice. This approach could influence consumer perceptions about dairy's role in active lifestyles, potentially impacting purchasing decisions among sports enthusiasts and families. The nonprofit organization, funded by dairy farm families in the Southeast, promotes dairy foods and industry knowledge across eight states. Additional information about The Dairy Alliance is available at https://thedairyalliance.com.
