Natural health and wellness company ArcticCollagen is emphasizing the role of taste in dietary supplement adoption through its nationwide expansion of citrus-flavored collagen formulations. The company's strawberry and lemon-flavored products contain 8,000 mg of hydrolyzed marine collagen, 8 grams of protein, hyaluronic acid, and vitamin C in single-use sachets designed for convenience. President Jasmien Winqvist stated the company created ArcticCollagen after observing how existing supplements failed to meet consumer preferences for enjoyable consumption experiences.
The honey-like formula can be added to breakfast foods or consumed directly as a sweet treat, addressing common complaints about flavorless or chalky supplements that previously frustrated users. The product's development reflects significant market research findings. According to Nutraceuticals World, 59% of global consumers consider taste influential when determining the value of health products, ranking slightly higher than multifunctional benefits or scientific evidence supporting health claims, both at 57%.
ArcticCollagen utilizes sustainably sourced skin from wild-caught Northern European white fish, cod, and salmon, hydrolyzed in Norway to create a type 1-rich collagen supplement. Type 1 collagen provides elasticity and strength for nails, hair, bones, and skin, including hydration benefits and wrinkle reduction. As the Mayo Clinic notes, collagen constitutes at least 30% of the body's protein, concentrated in bones, ligaments, tendons, skin, blood vessels, and internal organs, with natural levels declining with age.
The product is available for purchase on OneLavi.com, Medpaid Market, and Amazon.com, with upcoming availability on Walmart.com. A 14-sachet package retails for $47.99, positioning the product in the premium supplement market while addressing accessibility through multiple retail channels. This expansion represents a strategic response to consumer preferences that prioritize taste alongside health benefits, potentially influencing how supplement companies formulate and market their products in a competitive industry.
