Nutritional Products International (NPI), a U.S. brand management, marketing, and retail distribution firm, has announced new initiatives supporting international companies seeking to enter the American marketplace. The company's proprietary Evolution of Distribution platform has become the go-to solution for brands worldwide seeking cost-efficient, reliable, and accelerated entry into the United States. Founded by retail industry veteran Mitch Gould, NPI's system addresses common challenges faced by international brands attempting U.S. expansion.
Throughout my career in retail, I've seen how many brands struggle when trying to launch in the U.S., said Mitch Gould, Founder and CEO of Nutritional Products International. They overspend, they face unexpected hurdles, and they often don't realize how different the American retail landscape is. That's why I created the Evolution of Distribution a turnkey system that streamlines every phase of a product launch under one roof at NPI.
The Evolution of Distribution model integrates all essential components of a successful launch, including regulatory review and FDA label compliance, U.S. importation, customs clearance, warehousing, supply chain logistics and last-mile delivery, retail sales management and buyer outreach, marketing, media support and product rollout, and e-commerce strategy and marketplace positioning. Instead of managing multiple agencies, consultants, and service providers, brands partner with NPI as a single-source solution reducing cost, complexity, and time to market.
Our team handles every step, Gould said. We have longstanding relationships with retail buyers across the country and decades of experience bringing new products to the American consumer. Headquartered in Boca Raton, Florida, NPI has helped hundreds of brands from dietary supplements and functional beverages to sports nutrition and skin care establish their presence in the U.S. marketplace.
NPI's infrastructure ensures that international brands can seamlessly navigate U.S. regulatory requirements, product registration, customs clearance, warehousing, and final delivery to retailers and e-commerce platforms. In addition to building one of America's most effective distribution platforms, Mitch Gould is known throughout the industry as a global marketing expert who has represented some of the biggest names in sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Entering the U.S. is a once-in-a-lifetime opportunity for many brands, Gould said. My goal is to make sure they get it right the first time. The Evolution of Distribution platform represents a significant advancement in how international health and wellness brands can overcome traditional barriers to U.S. market entry while maintaining cost efficiency and accelerating their time to reach American consumers.
