The 40th Annual Rock & Roll Hall of Fame Induction Ceremony featured an official backstage gift lounge organized by GBK Brand Bar in partnership with Meals on Me, providing curated luxury experiences to inductees and music industry icons during two days of rehearsals. Esteemed attendees included inductees Cyndi Lauper, Big Boi of Outkast, and members of Soundgarden and Bad Company, alongside notable guests such as Janelle Monáe, Taylor Momsen, Mick Fleetwood, and members of Salt-N-Pepa, Tedeschi Trucks Band, and Kid 'n Play. These artists received an impressive array of gifts spanning beauty, wellness, travel, technology, fashion, and culinary products from premium brands worldwide.
Featured brands included Yassi's Butta organic salve, Balm of Gilead Handcrafted by Nicole Taxiltaridis sustainable skincare, Ritualslane luxury skincare, and Oro Ventro Parfum from Dubai. Travel experiences were provided through partnerships with The Sun Rose West Hollywood, Sailrock Resort South Caicos, and JW Marriott Crete Resort & Spa in Greece, courtesy of Beau Monde Traveler. Culinary offerings featured MASA Chips tortilla chips, Jam Vino by Chef Lorious wine-infused jams, Graza single-origin olive oil, and See's Candies, while fashion highlights included Room 101 hand-designed sterling silver jewelry, SOLSET music-inspired couture, and The Stoned Aesthetic wearable crystal art.
Technology and lifestyle products rounded out the offerings with Dan Clark Audio high-end headphones, Cat Cora's Little Kitchen Academy culinary tools by Cutlery Pro, ECAR Group golf carts, JURA high-tech coffee machines, and Weddell Water's innovative water filtration systems. The press wall inside the green room was designed by The Stoned Aesthetic, incorporating their signature crystal-inspired aesthetic to create a visually striking environment for artists and guests.
In support of the Rock & Roll Hall of Fame Foundation, participating artists signed exclusive auction pieces including a custom ECAR Group golf cart, a high-end JURA coffee machine, and a guitar donated by Meals on Me to help raise funds for the organization's ongoing initiatives. Additional talent that supported the auction by signing the items included Cyndi Lauper, Beck, Missy Elliott, Flea, Killer Mike, Iggy Pop, Brandi Carlile, Doja Cat, Raye, and Chappell Roan. This charitable component demonstrates how luxury brand partnerships can contribute to cultural institutions' sustainability while providing unique experiences to artists. For more information about GBK Brand Bar, visit https://gbkbrandbar.com.
