Nutritional Products International announced the promotion of Scott Gould to Vice President of Operations and Business Development, marking a significant expansion of fourth-generation leadership within the century-old family enterprise. This strategic move reinforces the company's legacy while integrating modern operational capabilities and technological advancements to serve brands entering the U.S. market more effectively. Founder and CEO Mitch Gould emphasized that the company's foundation remains anchored in family principles, operational excellence, and long-term relationships, with Scott's promotion reflecting his dedication across all operational areas.
In his expanded role, Scott Gould will continue overseeing key operational initiatives, technology integration, and enhancements to NPI's Evolution of Distribution platform. His hands-on experience spanning warehouse operations, logistics, supply chain optimization, and retail-facing technology has been instrumental in the company's recent growth, contributing to improved operational efficiency and enhanced analytics for partner brands. The company stressed that this transition represents an expansion rather than a handoff, strengthening NPI's long-term capacity while keeping Mitch Gould's decades of leadership and buyer relationships at the center of operations.
Scott Gould has overseen significant upgrades to NPI's real-time analytics tools, enabling faster insights into category trends and inventory flow for brands navigating the complex U.S. retail landscape. Process improvements implemented under his guidance have strengthened speed-to-market capabilities while maintaining the personalized service that has characterized the company's approach since its founding in 2007. The company has also expanded its digital strategies, recognizing how much product discovery now occurs through platforms like TikTok and Instagram, helping brands generate consumer demand that supports retail sell-through.
The Gould family's retail journey began in the early 1900s, with Mitch's grandfather building a manufacturing and consumer-goods business in Brooklyn, New York. Mitch Gould entered the retail industry at 23 years old, establishing relationships with major national retailers and iconic consumer brands before founding NPI and developing the Evolution of Distribution platform that streamlines FDA compliance, logistics, sales, marketing, and retail placement for international brands. While Mitch remains fully at the helm of the company, the fourth generation is driving modernization across key operational areas that complement this historical expertise.
Brands partnering with NPI will continue to receive Mitch Gould's direct leadership and buyer oversight alongside enhanced operational tools, broader capacity for product launches, and a modernized version of the Evolution of Distribution platform. The company is experiencing record momentum with increased brand launches and strengthened international partnerships across Europe, Asia, and Latin America. This leadership expansion ensures that clients benefit from both the experience of three generations before and the energy and capabilities of the fourth generation, creating a unique balance of historical retail knowledge and contemporary, data-driven execution.
