The Havana Roasters Coffee Companies, Inc., operating as HRC Coffee Roasters LLC, has achieved substantial operational progress over the past year and is preparing to unveil a comprehensive corporate repositioning that management believes will establish a clear runway for accelerated growth in 2026. Over the past 18 months, the company has been strategically building the infrastructure, partnerships, and product portfolio necessary to expand the scaling of Havana Roasters Coffee® as a multi-channel premium coffee brand.
Under HRC Hospitality Corp., a subsidiary, the company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California. This high-visibility establishment will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage and hospitality experience.
Development work on two major product line extensions is reaching completion under HRC Coffee Roasters, the wholesale subsidiary. The company will be introducing Havana Roasters Coffee® in Nespresso-compatible pod format, addressing the rapidly growing single-serve premium coffee market. Additionally, under The HRC Beverage Company subsidiary, Ready-to-Drink versions of Havana Roasters Coffee® are in advanced formulation and production planning stages, positioning the brand to capture share in the high-growth convenience beverage category.
The company is expanding its roasting capabilities, strengthening its wholesale distribution networks, advancing franchise program development, and enhancing its e-commerce infrastructure - all designed to support accelerated commercialization. Through its exclusive license, the company has been working diligently to complete regulatory processes that will align its public corporate identity with the Havana Roasters Coffee® brand and operations it has been building since taking control in 2023.
Gabriel Martinez, Chairman and CEO, commented that the past 18 months have been focused on execution and building the foundation for what management believes will be a breakout year in 2026. The team has worked to advance initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure. The company is now approaching several important milestones that management believes will significantly enhance shareholder value and market visibility.
In the coming weeks, the company will be announcing major corporate developments that reflect the transformation it has undergone. These announcements will provide investors with a clear picture of where the company is today and where it is headed. Havana Roasters Coffee® has authentic heritage, premium positioning, and a team committed to bringing the brand to consumers across multiple touchpoints. More information is available at thehrccompanies.com.
